{"id":57,"date":"2016-01-06T03:08:00","date_gmt":"2016-01-06T03:08:00","guid":{"rendered":"http:\/\/hosting.mwh.asia\/~chyrunco\/?p=57"},"modified":"2017-07-21T13:16:36","modified_gmt":"2017-07-21T06:16:36","slug":"branding-banyumas-better-atau-satria","status":"publish","type":"post","link":"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/","title":{"rendered":"Branding Banyumas, Better Atau SATRIA ?"},"content":{"rendered":"

Branding Banyumas, Better Atau SATRIA ? –\u00a0<\/b>Baik, banyak masyarakat khususnya Masyarakat Banyumas bingung dengan \u00a0slogan \u2018Banyumas SATRIA\u2019 dan Branding \u2018Better Banyumas\u2019. Saya sebagai masyarakat Banyumas akan mencoba menguraikan , Better Banyumas atau Banyumas Satria sih?<\/p>\n

Saya bisa pastikan bahwa :\u00a0<\/strong><\/p>\n

\n

Slogan \u201cBetter Banyumas\u201d itu bukan untuk menggantikan motto Banyumas SATRIA (Sejahtera, Adil, Tertib, Rapi, Indah, dan Aman) yang selama ini telah menjiwai warga Banyumas.<\/p>\n<\/blockquote>\n

Ceritane kaya kie Sedulur :<\/b><\/h2>\n

Pertengahan April lalu Pemerintah Kab. Banyumas meluncurkan city brand \u201cBetter Banyumas\u201d bertepatan dengan Hari Jadi Banyumas ke-433. Peluncuran city brand itu ditandai dengan logo dan tagline baru \u201cbetter\u201d yang tentu saja bermakna \u201clebih baik\u201d.<\/p>\n

\u201c Better Banyumas\u201d memiliki arti yang sebenarnya, sesuai dengan bahasa Inggris yaitu lebih baik. Tujuanya apa kawan? Tujuanya adalah untuk membangun sebuah brand yang bernilai jual, sebuah upaya atau strategi dalam membangun citra wilayah.<\/p>\n

Slogan city brand \u2018Better Banyumas\u201d jelas bertujuan untuk mendingkrak branding banyumas salah satu sasaranya adalah ekonomi kreatif di Banyumas.<\/p>\n

Mari kita coba telisik makna di balik Logo dan Tagline \u2018Better Banyumas\u201d<\/b><\/h3>\n

Peluncuran logo dan tagline \u2018Better Banyumas\u2019 dibarengi dengan penerbitan logo dan buku panduan (brandbook). Anda bisa mengunduhnya di di http:\/\/betterbanyumas.com. Dalam buku panduan itu dijelaskan makna logo dan tagline baru.<\/p>\n

\"Branding<\/a><\/p>\n

Namun, saya tahu Anda tidak mau repot-repot , chyrun.com akan coba menjelaskan. Tentunya sesuai dengan buku panduan dan logo \u201cbetter Banyumas\u201d yang di rillis pemerintah daerah.<\/p>\n

Logo yang seperti huruf \u201cB\u201d adalah ikonisasi dari kepala Bawor. Dalam ikon huruf \u201cB\u201d tersebut juga terkandung ikon implisit yakni sungai, kuncir Bawor dan angka tiga. Semuanya punya makna yang melambangkan kebanyumasan.<\/p>\n

Jika ingin kepo kenapa ikonisasi Banyumas adalah Bawor, Silahkan dibaca : Ikon Bawor Banyumasan. Mari kita lanjutkan. Makna \u201cbetter\u201d adalah pengharapan agar Banyumas menjadi lebih baik. Juga dapat bermakna penawaran kepada orang luar (wisatawan, investor dan pihak lain) bahwa lebih baik Anda berkunjung dan berinfestasi di Banyumas.<\/p>\n

Sebagai representasi laku hidup \u201cwong\/orang\u201d Banyumas yang sederhana, cerminan harmoni antara manusia, kosmos, dan realitas. Sedangkan aliran air Sungai Serayu, bisa dimaknai sebagai sumber kehidupan Banyumas sekaligus simbol yang mensucikan atau mengembalikan diri Banyumas pada kesejatian Alam.<\/p>\n

\u201cUnsur-unsur filosofi tersebut diwujudkan dalam logo yang mirip huruf B dan jika diperhatikan secara saksama menyerupai kepala Bawor dengan kuncirnya. Logo berwarna biru pekat yang merujuk pada persahabatan, sedangkan warna kuning pada kuncir yang berada di atas logo mengandung makna energi sosial, kehangatan, optimisme, imajinasi, harapan, dan keintiman jika digabung dengan warna biru.<\/p>\n

logo \u201cBetter Banyumas\u201d disusun dari beberapa unsur yang memuat filosofi kekhasan Banyumas, yakni sosok Bawor yang menggambarkan kelugasan, \u201ccablaka\u201d (apa adanya), dan jujur.<\/p>\n

Bagaimana Dengan Banyumas Satria\u00a0<\/b><\/h2>\n

\u201cMotto Banyumas SATRIA tidak bisa dipasarkan sebagai bentuk komersialisasi yang \u2018menjual\u2019, dan menurut hemat saya hanya sebagai identitas kita sebagai Banyumas. Banyumas \u00a0SATRIA \u00a0sudah menjadi roh warga Banyumas yang bersifat satria, \u2018cablaka\u2019. Jika ingin tahu makna SATRIA, bisa di baca artikel kami sebelumnya berjudul \u00a0Arti Banyumas Satria<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Branding Banyumas, Better Atau SATRIA ? –\u00a0Baik, banyak masyarakat khususnya Masyarakat Banyumas bingung dengan \u00a0slogan \u2018Banyumas SATRIA\u2019 dan Branding \u2018Better Banyumas\u2019. Saya sebagai masyarakat Banyumas<\/p>\n","protected":false},"author":2,"featured_media":613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"yoast_head":"\nBranding Banyumas, Better Atau SATRIA ? - BacaMedi.Com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Banyumas, Better Atau SATRIA ? - BacaMedi.Com\" \/>\n<meta property=\"og:description\" content=\"Branding Banyumas, Better Atau SATRIA ? -\u00a0Baik, banyak masyarakat khususnya Masyarakat Banyumas bingung dengan \u00a0slogan \u2018Banyumas SATRIA\u2019 dan Branding \u2018Bett\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/\" \/>\n<meta property=\"og:site_name\" content=\"BacaMedi.Com\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-06T03:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-21T06:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bacamedi.com\/wp-content\/uploads\/2016\/01\/better.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/\"},\"author\":{\"name\":\"Aedy\",\"@id\":\"https:\/\/bacamedi.com\/#\/schema\/person\/42b7d658d1b0bf0af037f3ace598ecfe\"},\"headline\":\"Branding Banyumas, Better Atau SATRIA ?\",\"datePublished\":\"2016-01-06T03:08:00+00:00\",\"dateModified\":\"2017-07-21T06:16:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/\"},\"wordCount\":470,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/bacamedi.com\/#\/schema\/person\/42b7d658d1b0bf0af037f3ace598ecfe\"},\"image\":{\"@id\":\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bacamedi.com\/wp-content\/uploads\/2016\/01\/better.jpg\",\"articleSection\":[\"Artikel\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/\",\"url\":\"https:\/\/bacamedi.com\/branding-banyumas-better-atau-satria\/\",\"name\":\"Branding Banyumas, Better Atau SATRIA ? 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