{"id":19104,"date":"2023-12-15T11:02:43","date_gmt":"2023-12-15T04:02:43","guid":{"rendered":"https:\/\/bacamedi.com\/?p=19104"},"modified":"2023-12-15T11:02:44","modified_gmt":"2023-12-15T04:02:44","slug":"google-chrome-umumkan-pemblokiran-cookie-pihak-ke-tiga-apa-dampak-bagi-industri-periklanan-online","status":"publish","type":"post","link":"https:\/\/bacamedi.com\/google-chrome-umumkan-pemblokiran-cookie-pihak-ke-tiga-apa-dampak-bagi-industri-periklanan-online\/","title":{"rendered":"Google Chrome Umumkan Pemblokiran cookie pihak ke tiga, Apa dampak bagi Industri Periklanan Online ?"},"content":{"rendered":"\n<p>Google Chrome blokir cookie pihak ke tiga untuk Meningkatkan Privasi Online<\/p>\n\n\n\n<p>Bertahun-tahun setelah bersaing dengan browser web lainnya, Google Chrome akhirnya mengambil langkah berani dengan memblokir situs web dari menggunakan cookie pihak ketiga.<\/p>\n\n\n\n<p>Cookie pihak ketiga, yang telah menjadi cara termudah untuk melacak perilaku online, menjadi sorotan utama dalam upaya Google untuk meningkatkan privasi online.<\/p>\n\n\n\n<p>Cookie adalah kode kecil yang dikirimkan oleh website ke perangkat pengguna untuk memonitor dan mengingat informasi tentang aktivitas pengguna itu di situs yang bersangkutan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mengapa Google Chrome blokir cookie Pihak Ketiga?<\/h2>\n\n\n\n<p>Mulai Hari ini browser web ini secara bertahap memblokir cookie pihak ketiga secara bertahap.<\/p>\n\n\n\n<p>Yakni untuk sekitar 1% pengguna di komputer dan ponsel Android.<\/p>\n\n\n\n<p>Anthony Chavez, pemimpin proyek Privacy Sandbox Google, menyatakan dalam postingan blognya;<\/p>\n\n\n\n<p> Bahwa &#8220;pemblokiran ini akan diperluas untuk semua pengguna Chrome pada akhir tahun 2024&#8221;.<\/p>\n\n\n\n<p>Meskipun dampak awalnya mungkin kecil, perubahan ini menandai langkah signifikan untuk melindungi privasi online.<\/p>\n\n\n\n<p>Chrome, browser dominan dengan 63% pangsa penggunaan web, menyusul langkah pesaingnya seperti Apple Safari, Mozilla Firefox, Microsoft Edge, dan Brave.<\/p>\n\n\n\n<p>Ini adalah Langkah Google dalam mengatasi isu privasi online.<\/p>\n\n\n\n<p>Proses penghapusan cookie pihak ketiga akan berlangsung secara bertahap, dengan uji coba intensif dijadwalkan pada kuartal ketiga tahun 2024.<\/p>\n\n\n\n<p>Pada fase ini, lebih banyak pengguna diharapkan dapat merasakan manfaat dari Privacy Sandbox saat berselancar di Google Chrome.<\/p>\n\n\n\n<p>Perubahan ini menciptakan tantangan bagi pengiklan yang sebelumnya mengandalkan cookie pihak ketiga untuk memahami preferensi pengguna.<\/p>\n\n\n\n<p>Juga memberikan peluang untuk berinovasi dalam strategi iklan yang lebih efektif dan menghormati privasi.<\/p>\n\n\n\n<p><strong>Metode Alternatif dan Keuntungan Privacy Sandbox<\/strong><\/p>\n\n\n\n<p>Sebagai gantinya, Privacy Sandbox akan menyajikan metode pelacakan yang lebih aman dan terkendali.<\/p>\n\n\n\n<p>Dengan mengandalkan pada Privacy Sandbox, Google berupaya untuk memberikan iklan yang tetap personalisasi tanpa harus mengorbankan privasi pengguna.<\/p>\n\n\n\n<p>Pengiklan dapat menyesuaikan strategi mereka dengan lebih baik, memastikan konten promosi yang disajikan lebih sesuai dengan preferensi pengguna.<\/p>\n\n\n\n<p>BACA JUGA :<\/p>\n\n\n\n<ul>\n<li><strong><a href=\"https:\/\/bacamedi.com\/download-chrome-pc-terbaru\/\">Cara Download Google Crome pada PC terbar<\/a>u<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/bacamedi.com\/new-google-bard-integration-improves-productivity-and-privacy\/\"><strong>Google Bard Tingkatkan produktifitas periklanan online dan keamanan<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Apa Dampak Bagi Industri Periklanan Online ?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"216\" src=\"https:\/\/bacamedi.com\/wp-content\/uploads\/2023\/12\/google-chrome-blokir-cookie.jpg\" alt=\"Google Chrome Umumkan Pemblokiran cookie pihak ke tiga, Apa dampak bagi Industri Periklanan Online ?\" class=\"wp-image-19105\" title=\"Google Chrome Umumkan Pemblokiran cookie pihak ke tiga, Apa dampak bagi Industri Periklanan Online ?\" srcset=\"https:\/\/bacamedi.com\/wp-content\/uploads\/2023\/12\/google-chrome-blokir-cookie.jpg 448w, https:\/\/bacamedi.com\/wp-content\/uploads\/2023\/12\/google-chrome-blokir-cookie-300x145.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><figcaption class=\"wp-element-caption\">Google Chrome Umumkan Pemblokiran cookie pihak ke tiga, Apa dampak bagi Industri Periklanan Online ?<\/figcaption><\/figure><\/div>\n\n\n<p>Industri periklanan online, yang secara tradisional mendukung banyak situs web dan pengiklan, telah menghadapi perubahan signifikan dengan kebijakan pemblokiran cookie pihak ketiga.<\/p>\n\n\n\n<p>Sebagai respons terhadap tindakan ini, Otoritas Persaingan dan Pasar Inggris bahkan melakukan intervensi pada tahun 2021, khawatir bahwa kebijakan ini memberikan keuntungan tidak adil bagi bisnis periklanan Google.<\/p>\n\n\n\n<p>Artinya, bisnis periklanan Google akan mengalami penurunan.<\/p>\n\n\n\n<p>Google berkomitmen untuk menjaga keseimbangan antara melindungi privasi pengguna dan memberikan dukungan yang cukup bagi industri periklanan online.<\/p>\n\n\n\n<p>Salah satu cara yang diusulkan adalah dengan mengganti beberapa cookie dengan teknologi pelacakan yang lebih tersembunyi, seperti sidik jari perangkat, yang dapat mengidentifikasi karakteristik perangkat komputasi pengguna.<\/p>\n\n\n\n<p>Tanpa cookie pihak ketiga, tantangan baru muncul dalam menjaga iklan tetap efektif sambil melindungi privasi pengguna.<\/p>\n\n\n\n<p>Meskipun sulit, Google yakin bahwa ini adalah langkah yang perlu untuk membawa web ke era yang lebih pribadi.<\/p>\n\n\n\n<p>Upaya mereka juga melibatkan penyedia alat bagi bisnis agar tetap berhasil secara online, memastikan konten berkualitas tinggi tetap dapat diakses tanpa mengorbankan privasi.<\/p>\n\n\n\n<p>Google yakin bahwa perubahan ini akan membawa manfaat jangka panjang.<\/p>\n\n\n\n<p>Dengan ini, Google berusaha menciptakan lingkungan online yang lebih aman dan lebih pribadi bagi pengguna sambil tetap mendukung keberlanjutan bisnis online.<\/p>\n\n\n\n<p>Temukan informasi Menarik lainnya di <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMMH3oAsw2YG5Aw?ceid=ID:id&amp;oc=3\">Google News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Chrome Umumkan Pemblokiran cookie pihak ke tiga, Apa dampak bagi Industri Periklanan Online ?<\/p>\n","protected":false},"author":2,"featured_media":19105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[538],"tags":[598,1378,531,1539,1538,831,575],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Chrome blokir cookie bagaimana 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